Most Brands Don't Have a Creativity Problem. They Have a Clarity Problem.
Most brands aren’t short on ideas—they’re short on alignment. Creative teams produce content. Sales teams chase quotas. Leaders push growth. But without a clear, unified strategy, all that energy moves in different directions. At BTY STRATEGIC, we believe clarity is your catalyst. When your brand message is sharp, your internal teams align, your customer experience improves, and your sales velocity accelerates. Because great branding doesn’t start with clever—it starts with clear.
I’ve built our team of Executive Brand Advisors—some of the boldest, most-brilliant minds I know in operations, marketing, and brand leadership. They join me in guiding executive teams toward bold clarity and multiplied ROI.
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– Ed Howie, Founder
Led by Ed Howie.
Powered by Our Team of Executive Brand Advisors.
Ed Howie is a retention and growth expert credited with over $350 million in incremental revenue across brands like Chick-fil-A, United Airlines, Kroger, 7-Eleven, and H-E-B. He founded BTY STRATEGIC to deliver bold clarity and high-trust guidance directly to the C-suite.
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Our team of Executive Brand Advisors brings the kind of wisdom you can’t download and the clarity you can’t crowdsource. With deep experience across brand strategy, marketing, communications, and operations, they don’t just think: they guide, ask the right questions, and cut through confusion to drive results that matter.
Win & Keep Your Most Profitable Customers
Our integrated approach combines brand clarity (word work) with behavioral activation (implementation), using our proprietary The Wonder of WOOO® framework to define and inspire the words your people use and the behaviors they choose. Every element of your business either magnifies or detracts from your brand, and we make sure it magnifies by turning ordinary interactions into Lifelong Customers®.
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ROI by BTY™
Your truest ROI = Return on Investment + Return on Impact
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We help you:
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Audit and align internal and external messaging
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Unify teams around a single brand truth
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Map customer journeys and identify mission-critical retention behaviors
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Operationalize behaviors that drive Lifelong Customers® and accelerate growth
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Track impact with dashboards, scorecards, and executive oversight
Our BTY STRATEGIC Services:
Phase 1: Brand Clarity & Strategic Alignment
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Central Brand Message Architecture
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Customer Journey Mapping
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Critical Brand Distinctions
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Brand Storyboarding & Narrative
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Leadership Alignment Scorecards
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Phase 2: Behavioral Activation & Nurturing
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Departmental Retention and Nurturing Playbooks
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WOOO® Behavior Matrix & Lifelong Customer® Index
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Executive & Team Scorecards
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Cultural Momentum Programs & 90-Day Retention Challenges
Phase 3: Integrated Execution & Measurement
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Customer Retention & Lifelong Customer® Value Dashboards
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Hidden Profit Leak Analysis
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Behavioral Adoption Reports
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Ongoing Executive Brand Advisory
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Continuous Optimization Playbooks
Every phase is designed to ensure your words and behaviors align to deliver measurable growth and sustained loyalty.
Are We the Right Fit for You?
We work with people-first brands that are complex, stretched thin on strategy, and eager to multiply ROI.
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Our clients walk away with:
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Brand Clarity – everyone knows what to say and how to say it
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Brand Alignment – behaviors and actions consistently reflect the brand promise
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Accelerated Growth & Retention – turning every interaction into a Lifelong Customer®
